THE WORLD AROUND THE GAME

COURTSIDE CULTURE

The people, personalities, style, fan communities and home-court rituals that turn a basketball team into a culture.

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EIGHT DOORS INTO THE W

The game has a whole world around it.

Meet the characters in the stands, the minds on the sideline, the people behind each franchise and the fashion, fan language and rituals that travel far beyond the final buzzer.

HOME-COURT ROLL CALL

Fifteen teams. Fifteen fan identities. Fifteen places that sound different when the game gets tight.

Use this as the culture map for the current league: who the crowd calls itself, where the team plays and the arena shorthand fans use when a building has earned one.

Fanbase names and arena aliases can be informal, historical or community-created. We Know the W preserves that language as part of game-day culture while distinguishing it from official venue names.